Search engine optimization is often framed as something that happens after a website goes live. In practice, the most durable SEO outcomes are shaped much earlier, through decisions about structure, content, and technical foundations that determine how a site is understood by search engines and, increasingly, by AI-based discovery systems. At Arclight Digital, SEO is…

You’ve probably noticed the change: search results on Google don’t look the same anymore. That’s because of AI Overviews (AIOs), those boxed summaries at the top of the page that piece together information using generative AI. What you might not have noticed, though, is that ads are starting to quietly move in. They’re subtle. They’re…